Cookie Policy
Real Food Balance
1. Introduction
This Cookie Policy explains how Real Food Balance ("we", "us", "our") uses cookies and similar technologies (such as local storage) on realfoodbalance.com and our related app (the "Service"), and how you can control them. It should be read alongside our Privacy Policy, which explains more generally how we handle personal data.
“Real Food Balance” is the trading name of a sole trader operating in the UK.
2. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow a site to recognise your device and remember information about your visit, such as your preferences or whether you are logged in. We also use similar technologies such as local storage, which work in a comparable way.
3. Categories of cookies we use
Strictly necessary
These cookies are essential for the Service to work — for example, keeping you securely logged in and enabling checkout. Because they are essential, UK law (PECR) does not require your consent for these, though we still tell you about them here for transparency.
Functional
These remember choices you make (such as your preferred serving size or saved recipes) to give you a more personalised experience. Where these go beyond what is strictly necessary, we will ask for your consent.
Analytics / performance
These help us understand how visitors use the Service — for example, which recipes are most popular — so we can improve it. These are only set with your consent.
Marketing
These may be used to measure the effectiveness of our marketing (for example, campaigns run via Instagram) and, where applicable, to show you more relevant content or ads. These are only set with your consent.
4. Cookies we currently use
The table below lists the cookies and similar technologies we use.
| Cookie / storage item | Category | Purpose | Provider | Duration |
|---|---|---|---|---|
| Supabase auth session token | Strictly necessary | Keeps you signed in and identifies your account securely | Supabase (first-party, via our backend) | Session / up to 30 days |
| Stripe checkout / fraud-prevention cookies | Strictly necessary | Enables secure checkout and helps prevent fraudulent payments | Stripe | Session — see Stripe's own cookie disclosures |
| Cookie consent preference | Strictly necessary | Remembers your cookie choices so we don't ask again every visit | Real Food Balance (first-party) | 12 months |
| Servings / saved-recipe preferences | Functional | Remembers your chosen serving size and saved recipes between visits | Real Food Balance (first-party) | 12 months |
| Analytics cookie | Analytics | Helps us understand how visitors use the site so we can improve it | Vercel Analytics | 12 months |
| Marketing / social pixel —Meta/Instagram Pixel | Marketing | Measures the effectiveness of our Instagram campaigns and may be used to show relevant ads | Meta/Instagram Pixel | 12 months |
5. How we obtain your consent
When you first visit realfoodbalance.com, you will see a cookie banner giving you the choice to accept all cookies, reject all non-essential cookies, or manage your preferences by category. We do not set analytics or marketing cookies until you have given consent. You can change your mind at any time using the “Cookie preferences” link in the site footer.
6. Managing cookies in your browser
In addition to our cookie banner, most browsers let you control cookies through their settings, including blocking or deleting them. Please note that blocking strictly necessary cookies may prevent parts of the Service (such as staying logged in) from working properly.
7. Third-party cookies
Some cookies are set by third parties who provide services on our behalf, such as our payment processor (Stripe) and, where enabled, analytics or advertising partners. These third parties may have their own cookie and privacy policies, which we encourage you to review.
8. Changes to this policy
We may update this Cookie Policy from time to time, for example if we start using a new analytics or marketing tool. We will update the “last updated” date below and, where changes are material, ask for your consent again.
9. Contact us
If you have questions about this Cookie Policy, contact us at info@realfoodbalance.com.
Last updated: August 22, 2026